In the world of motorcycling, few individuals embody the passion, creativity, and community spirit as thoroughly as Richard Malloy of Veloce (Velo-chi) Club.
From his decades-long journey as a rider to his innovative efforts in combining design with motorcycling culture, Richard is reshaping how enthusiasts experience the world of two wheels. And, four legs…
A Designer’s Approach to Biking
Richard’s story begins with a profound love for motorcycling that spans over 20 years, complemented by his professional background as a designer. Having worked with renowned motorcycle brands, his expertise bridges design and motorcycling, culminating in the creation of the Veloce Club—a hub that celebrates biking in all its forms.
Recognizing gaps in the market, Richard envisioned a space where touring, café racer and other motorcycle cultures could coexist, offering more than just gear—it’s a destination for connection, education, and inspiration. And, great coffee..
A Community Beyond the Machines
What sets the Veloce Club apart is its focus on community. Richard’s philosophy is simple yet powerful: celebrate all things on two wheels, regardless of brand, style, or engine size. This inclusivity has transformed his shop into a vibrant gathering place for riders of all levels. Whether you’re a seasoned rider or someone nervously approaching their first CBT, there’s a warm welcome waiting.
The club’s events reflect this ethos. From the Distinguished Gentleman’s Ride, which raised over £12,000 in its debut year, to demo days featuring iconic brands, every initiative is designed to foster camaraderie and showcase the joy of motorcycling. Regular rides cater to both beginners and seasoned riders, ensuring everyone can enjoy the thrill of the road in a supportive environment.
Empowering Riders, One Cup at a Time
At the heart of Veloce is its unique blend of old-world charm and modern ambition. The shop’s pride and joy—a vintage Faema E61 coffee machine—serves up excellent coffee, inviting customers to linger, chat, and connect. This intentional focus on hospitality has inspired many, from casual visitors to those who’ve gone on to earn their licenses, join the riding community, and even influence their friends and family to do the same.
The wall of Polaroid photos in the shop tells the stories of riders who’ve passed their tests, marking personal milestones and celebrating their journey with the club. It’s a tradition that speaks to Richard’s belief in fostering lasting memories and relationships.
Breaking Stereotypes, Building Bridges
Richard is also leading the charge to make motorcycling more inclusive for women. By working with brands like Moto Girl and Wilder Sisters, he’s addressing the long-overdue need for functional and stylish women’s gear. Simple but thoughtful gestures, such as designing spacious and private changing rooms, underline his commitment to creating an inviting space for everyone.
The Road Ahead
With ambitious plans for more events and partnerships with brands, the future of Veloce Club is as bright as its beginnings. Under Richard’s leadership, the club is not just a shop but a destination—one that celebrates the diversity and unity of the motorcycling world.
Richard Malloy’s work is a testament to the idea that motorcycling is more than a hobby; it’s a culture, a lifestyle, and a community. Through his dedication and creativity, he’s ensuring that every rider—whether they prefer a superbike, a scrambler, or a cruiser—feels at home on two wheels.
Richard is expanding the network of partner clubs across the UK and Europe to send club members to explore new territories and venues or welcome bikers from other clubs to Veloce Club. Richard and the Veloce Club team is committed to fostering a spirit of camaraderie and mutual support among riders and rider venues.
We really enjoyed this conversation with Richard and wish him, his team and all Veloce Club members future success. Visit the digital shop here to learn more and be sure to pop by to grab a wonderful coffee.
Check out Veloce Club’s glorious Instagram account for beautifully curated updates, and as opening is data driven to demand keep an eye on the open hours that change week to week, depending on season and predictions.